From Vigo, Galicia. I hold a degree in Advertising and Public Relations from the Pontificial University of Salamanca. I began my career at advertising agencies in Madrid. After living in Glasgow, I then crossed the Atlantic to join agencies in Mexico—including Leo Burnett, Circus, and MediamMonks where I worked as Creative Director for Corona and Modelo—the two most valuables brands in the country. In 2021, I crossed another ocean—this time from agency to client side. First as Creative Manager at Bitso, and currently as the Head of Branded Content & Creative at American Eagle and Aerie in Mexico and Latin America. I´ve been part of teams that has earned more than 50 national and international awards, including Cannes Lions, One Show, Clio Sports or Effie Awards. But my greatest recognition are our twin daughters—karma, perhaps, for creating so many 2-for-1 promotions.