From Vigo, Galicia. I started my career as a copywriter in Madrid. After living in Glasgow, I crossed the Atlantic in 2017 to join creative agencies in Mexico—including Leo Burnett, Circus, and Mediamonks—where I worked as Creative Director for Corona and Modelo, ranked the #1 and #5 most valuable brands in the country at the time.

In 2021, I crossed another ocean—this time moving from agency life to the client side. First as Creative Manager at Bitso, and now as Head of Branded Content & Creative at American Eagle and Aerie in Mexico and Latin America, where I oversee concept development, creative thinking, production, art direction, and design across my teams.

I love being a conceptual thinker and an ideas person. I believe in creativity that connects with people and in bravery that drives business results. I’m also a strong believer in positive energy—and I’m always looking to be part of groups with good vibes.

I’ve been part of teams that have earned more than 50 national and international awards, including Cannes Lions, One Show, Clio Sports, and Effie Awards. But my greatest recognition is our twin daughters—karma, perhaps, for creating so many 2-for-1 promotions.

Thanks for stopping by.