DOMELIPA X AMERICAN EAGLE

We turned TikTok star Domelipa´s dances into transitions that showcased the new spring season´s product. The campaign reached more than 40 millions views and a 99% positive sentiment, becoming the brand´s most successful campaign in Mexico and Latin America. Its success, turned it into an annual project where we also co-designed a collection with her, and for the first time ever, a project from the Mexican team was shown in Times Square.

+214M Impressions

+43M views

+ 685K clicks driving to our webpage